A Blueprint for Better Banking: Svenska Handelsbanken and a proven model for post-crash banking

A Blueprint for Better Banking: Svenska Handelsbanken and a proven model for post-crash banking Review

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'Svenska Handelsbanken' takes a fresh look at the financial crisis. It sets out to answer specifically what the mistakes were that banks made and how this could have been avoided. What is unique about this book is a detailed description of a large bank that operates very differently from its peers and that has, as a result, steered well clear of areas that have brought many other banks into trouble. This provides a number of insights into how a more resilient, post-credit crunch banking system should look like.

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• This Time Is Different: Eight Centuries of Financial Folly
• The Checklist Manifesto: How to Get Things Right

Customer Review

Sep 03, 2011 12:37:38

Rookie's Guide to Writing Effective Online Sales Letters: Discover Proven Step-By-Step Techniques to Create Hypnotic Sales Copy Turning Visitors into Buyers

Rookie's Guide to Writing Effective Online Sales Letters: Discover Proven Step-By-Step Techniques to Create Hypnotic Sales Copy Turning Visitors into Buyers Review

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Discover simple and proven step-by-step techniques to create hypnotic sales copy that turns visitors into paying customers. What is the secret to sales letters that keep readers reading until the final line? Why do we buy on the basis of some sales letters and not others? This book focuses on the sales letters used by Internet Marketers. Since the art of writing the sales letter was perfected long before Internet Marketing was born, the essential characteristics of offline sales letters are studied in this book to get an insight into what worked in the past. These principles are then transferred and applied to the online sales letter. This book provides further insights into the online sales letter and chapters are dedicated to the format of the online sales letter, how to write the online sales letter, how to improve its effectiveness and how to scientifically measure and test its effectiveness.

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Customer Review

Aug 13, 2011 23:17:04