Rookie's Guide to Writing Effective Online Sales Letters: Discover Proven Step-By-Step Techniques to Create Hypnotic Sales Copy Turning Visitors into Buyers

Rookie's Guide to Writing Effective Online Sales Letters: Discover Proven Step-By-Step Techniques to Create Hypnotic Sales Copy Turning Visitors into Buyers Review

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Discover simple and proven step-by-step techniques to create hypnotic sales copy that turns visitors into paying customers. What is the secret to sales letters that keep readers reading until the final line? Why do we buy on the basis of some sales letters and not others? This book focuses on the sales letters used by Internet Marketers. Since the art of writing the sales letter was perfected long before Internet Marketing was born, the essential characteristics of offline sales letters are studied in this book to get an insight into what worked in the past. These principles are then transferred and applied to the online sales letter. This book provides further insights into the online sales letter and chapters are dedicated to the format of the online sales letter, how to write the online sales letter, how to improve its effectiveness and how to scientifically measure and test its effectiveness.

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Customer Review

Aug 13, 2011 23:17:04

No Fluff Guide To Copywriting: Spend More Time Writing Copy That Gets Results, Less Time Learning How To

No Fluff Guide To Copywriting: Spend More Time Writing Copy That Gets Results, Less Time Learning How To Review

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No Fluff Guide To Copywriting: Spend More Time Writing Copy That Gets Results, Less Time Learning How To Feature

• ISBN13: 9781451549638
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

The quick and easy way to learn how to write copy (copywriting) that gets results. If you're tired of wasting your time on books that seem to take forever to get to the point, or contain a lot of fluff you could care less about, then you'll love this No Fluff Guide. It's packed full of the stuff you want - valuable ideas, tips, and resources - and none of fluff you don't! Here are just a few of the things you'll discover: * How To Collect Information * Getting To Know Your Reader * Tapping Into Emotions * Telling Stories * Connecting With Your Reader * Answering Objections * Removing Resistance * Crafting Headlines, Openings, Bullets, Guarantees * Writing For The Web * Using Audio/Video * Testing * Marketing Your Business * Improving Your Skills And a lot more...

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Rerate Products

• The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
• The Copywriting Sourcebook: How to write better copy, faster - for everything from ads to websites
• Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
• Copywriting: Successful Writing for Design, Advertising, and Marketing
• The Buying Brain: Secrets for Selling to the Subconscious Mind

Customer Review

Jul 27, 2011 02:49:36